Hi! I’m Diego
I was born in Santander, at the north of Spain, 34 years ago.
I have been working in innovation for the last 11 years around the world (Europe, Asia, Africa and North and SouthAmerica) as Strategic designer, researcher, professor and entrepreneur.
I'm curious, eager to learn new things everyday.
Risk taker, uncertainty fan and status quo challenger.
Love to listen to others all they have to say.
From insights to business models. Intuition + analysis.
Versatile doer & thinker.
I love sports. What do you wanna play?
You choose: Ball, tennis or soccer.
Humor is always present in my life. Daily smiles, jokes and laughs.
Pleasure to meet you!
what do people say about me?
“Diego is a verhaal creative and entrepeneurial design thinker and customer centricity professional. At Aegon he designed all by himself our Life Event Service Design approach, amfoor example of bringing CX theory into practice.”
“Diego proved to be a quick and eager learner and soon grew into an important pillar of the Strategy and Service Design team. Consequently he was entrusted with considerable areas of responsibility such as project management both from a planning and client relationship as well as content perspective. His proactive and positive attitude, sense of humor and intelligence make him a joy to work with and he will be an asset to any team who is lucky enough to bring him on board.”
“What impressed me the most about Diego was the global vision and control he has about the project, and how he is capable to find the way of going through. He has a big knowledge of the methodology, and the maturity and resources to take the adequate decisions that make real progress in the project”